Sabritas (Lays Mexico) launched this incredibly fun and disruptive campaign to counterattack the traditional Coca-Cola Christmas campaign.

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It was one of the most successful campaigns in the recent years for Sabritas, exceeding the projected results, achieving 7% growth in sales, and more than 5,000,000 impacts on social media, becoming part of the conversation during Christmas time in homes all over Mexico.

 

I designed 15 different stickers, the only instruction I got was to give the characters a hipster touch, outside of that I had total artistic freedom. My work was literally distributed country-wide as more than 3 million stickers were printed per day.